Mobility Event 2017 → 2026
From TechDays to Innovation Days: one invitation per carmaker.
The subject
Since 2017, the Group has invited its carmaker customers to discover its innovations, first under the name TechDays (Dongfeng in Wuhan, FCA and Maserati in Modena), then Innovation Days from 2024: cars, trucks, machinery, on three continents. Each edition has a different date, place and audience.
The idea
One key visual per edition, always a road and light: a bridge at night in 2024, a slip road seen from the sky in 2025, in 2026 mountain roads, cities at dusk and cabins. It dresses everything, from the Save the Date to the banners. Each carmaker receives its own invitation, with its own setting: a truck for MAN, a piece of machinery for Caterpillar, a country road for the Indian clients.
What we produced
- Key visual for the edition
- Save the Date and invitations by carmaker and by site
- Large-format banners, roll-ups and screens
- Press kit in English (2025)
- Posters, banner stands and invitations for TechDays 2017 and 2018
9 invitationsfor the 2026 edition alone, one per client or site
Let’s talk about
your project.
A trade show, a launch, a programme to bring to life? Tell us the deadline, the format and the audience. We reply within 48 working hours, with a first idea.
