Energy & nuclear Visual identity 2019 → 2023

An identity for a whole subsidiary, from the logo to the characters.

The subject

SPIE Nucléaire needed a face of its own within the SPIE group: a recognisable logo, brand guidelines that teams can apply, and sub-brands for internal initiatives (5S, performance).

The idea

Three logo proposals to replace the old rosette, tested on 3D renders (helmet, façade, cardboard box). Once the choice was made, brand guidelines and a usage guide explaining the logotype, the colour and black-and-white versions, the margins. Then sub-brands that pick up its codes, and characters in site workwear to give a face to the initiatives.

What we produced

Logo proposals and 3D renders
Brand guidelines and usage guide
Sub-brands: 5S, Plan Performance, T-REX, Mob2e
Wristbands and items
Illustrated characters, with their protective equipment

3 proposalsfor a logo to replace the rosette

The project: issue, logo proposals, integration across materials

Sub-brands: 5S label, wristbands, Plan Performance

The characters: operator, team member, manager

Let’s talk about
your project.

A trade show, a launch, a programme to bring to life? Tell us the deadline, the format and the audience. We reply within 48 working hours, with a first idea.

Write to the agency

Paris & Aix-en-Provence

A zest of creativity

An identity for a whole subsidiary, from the logo to the characters.

Let’s talk aboutyour project.

Let’s talk about
your project.