Mobility Visual identity 2021 → 2024
Diversity and inclusion: a colour for everyone, one single group.
The subject
Diversity and inclusion covers several programmes within the Group, including “her way”, dedicated to the women of FORVIA. Each programme needs to recognise itself, without the whole looking like a collection of unrelated logos.
The idea
One family: a crowd of small multicoloured characters in a pattern, a mark shaped like a D and an I, and one accent colour per programme. The pattern dresses the banners, screens and documents; the mark stays legible even very small.
What we produced
- Shared identity for Let’s Connect, Her Way and In Dialogue
- Diversity and inclusion logo (2024)
- Diversity Trophies: posters, mugs, fabric labels
- Teams backgrounds and LinkedIn visuals #InspireInclusion
3 yearsof identities, from the first Her Way to the D&I logo
Let’s talk about
your project.
A trade show, a launch, a programme to bring to life? Tell us the deadline, the format and the audience. We reply within 48 working hours, with a first idea.
